- Client
- Willamette Soda Co.
- Location
- Portland, Oregon
- Delivered
- 14 shop stills, 3 banner crops, 1 loop
- Light
- One strip box, high and behind
The brief
Willamette Soda Co. were launching a sparkling spritzer in a clear bottle with a paper label, and they wanted the shop page to feel cold before anyone read a word. The catch was the condensation. Sprayed glycerine looks fake on a big file, and real condensation runs within a minute under hot lights.
The light
We kept twelve bottles in a cooler beside the set and swapped them every ninety seconds. A single strip box sat high and slightly behind, so the beads of water caught a rim of light, and a white card in front kept the label readable. Nothing on set stayed in front of a light for longer than a frame.
The result
Fourteen shop stills, three wide crops for the launch banner and a six-second loop of a bottle being lifted out of ice. The launch sold through in nine days, and the same light is now the template for every flavour they add.
